Fractal a global AI solutions provider for Fortune 500® companies, has achieved the Amazon Web Services (AWS) Generative AI Consulting Services Competency. This recognition highlights Fractal’s expertise in guiding organizations through the entire generative AI lifecycle, from strategy to deployment.

The competency identifies AWS partners with proven technical proficiency and customer success in building, customizing, and maintaining generative AI applications and foundation models. Fractal joins a select group of consulting partners recognized for delivering measurable outcomes with generative AI.

“Achieving the AWS Generative AI Consulting Services Competency reflects our commitment to enabling clients to unlock the full potential of generative AI responsibly and effectively,” said Vikram Magon, Vice President – AWS Partnership, Fractal. “This recognition validates our ability to deliver end-to-end consulting services that help businesses innovate, accelerate adoption, and achieve measurable outcomes.”

Fractal’s Generative AI Expertise

Fractal provides comprehensive consulting services across the generative AI lifecycle:

• Strategic Advisory: Guiding organizations on AI adoption roadmaps and responsible AI principles.

• Model Development & Customization: Building and fine-tuning foundation models for industry-specific or cross-functional use cases.

• Deployment & Operations: Ensuring secure, scalable, and maintainable generative AI workloads.

• Governance & Risk Management: Implementing frameworks for compliance, security, and ethical AI practices.

With a proven track record across industries, Fractal helps clients enhance customer experiences, optimize operations, and drive innovation through AI.

Building on Existing AWS Expertise

This achievement builds on Fractal’s existing AWS competencies in Data & Analytics, DevOps, Consumer Goods, Retail, and Financial Services. It reinforces the company’s position as a trusted partner for AI-driven business transformation.

The AWS Competency Program connects customers with partners that have demonstrated technical expertise and verified customer success in specialized solution areas, helping organizations accelerate cloud adoption while following best practices.

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