AI-powered content platform Flam is ramping up its communications push in the United States, appointing integrated communications firm Velocitas as its Agency of Record (AOR).

The partnership will see Velocitas lead Flam’s strategic communications, brand amplification, and media outreach across the U.S., as the company seeks to build visibility around its AI-native approach to interactive brand storytelling.

For Flam, which focuses on immersive digital experiences designed to deepen audience engagement, the move signals a broader effort to position itself at the center of emerging conversations around AI-driven advertising and content innovation.

A Communications Strategy for the AI Content Era

Under the agreement, Velocitas will oversee Flam’s national media strategy, executive thought leadership programs, and broader brand communications efforts.

The agency will work closely with Flam’s global marketing team to elevate the company’s messaging around AI-native content creation and next-generation digital experiences for brands.

Founded in 2002, Velocitas has built a reputation for integrated communications strategies spanning public relations, digital strategy, branding, and executive positioning.

“Pioneering AI-native content, Flam is on a mission to redefine the dialogue between brands and their audiences,” said Karthik Raman.

“We needed a communications partner who understands innovation, speed, and scale,” Raman said. “Velocitas brings the strategic insight and execution strength to help tell our story at the right level and at the right time.”

Building Momentum Through Brand Partnerships

Flam has already collaborated with several high-profile brands as it expands its footprint in interactive advertising.

Recent campaigns have included partnerships with companies such as Don Julio, The ReefLine, Google, and Samsung, alongside other global brands and Fortune 500 organizations.

These initiatives showcase Flam’s platform capabilities, which focus on creating immersive, AI-powered brand experiences designed to capture consumer attention in increasingly crowded digital environments.

Interactive campaigns built on the platform often combine storytelling, real-time engagement, and AI-generated elements to create experiences that go beyond traditional digital advertising formats.

Spotlight at SXSW 2026

As part of its expanding thought leadership efforts, Flam executives are scheduled to appear as keynote speakers at SXSW 2026.

The session—titled “AI, Advertising, and the Attention Economy”—will explore how emerging AI technologies are reshaping the relationship between brands, content, and consumer engagement.

Industry discussions around the attention economy have intensified as marketers struggle to capture audience focus across fragmented media channels and algorithm-driven content feeds.

Flam’s technology aims to address that challenge by turning passive content consumption into interactive experiences.

Positioning for the Next Wave of Brand Engagement

Velocitas President Patricia Beitler says the partnership reflects the growing importance of immersive storytelling in modern marketing.

“Flam’s AI-powered storytelling doesn’t just change how audiences consume content—it transforms how they experience it,” Beitler said.

The agency will help scale Flam’s brand visibility while shaping broader industry conversations about the future of AI-driven engagement.

The Bigger Shift Toward Interactive Marketing

The collaboration arrives at a time when marketers are increasingly exploring AI-driven content experiences to stand out in an overcrowded digital landscape.

Traditional ad formats are losing effectiveness as audiences become more selective about where they spend their attention. As a result, brands are investing in interactive formats that blend storytelling, technology, and real-time engagement.

Platforms like Flam aim to sit at the intersection of AI, creativity, and immersive media, helping brands create experiences that feel less like advertising and more like participation.

With Velocitas now guiding its communications strategy in the U.S., Flam is positioning itself to play a larger role in defining how brands engage audiences in the AI-powered attention economy.

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