Dynata, a trusted leader in first-party data, has appointed Deirdre Thomas as its new Chief Product Officer. Effective January 6, 2025, Thomas will play a critical role in shaping Dynata's product strategy and innovation, reporting directly to CEO Mike Petrullo.

1. Deirdre Thomas' New Role at Dynata:

• Thomas will lead the company’s product strategy and innovation efforts.
• She joins Dynata's Executive Leadership Committee, reporting to CEO Mike Petrullo.
• Thomas will be responsible for enhancing Dynata’s data, media measurement, and activation products.

2. Thomas’ Impressive Career:

• Previously, Thomas spent 13 years at Nielsen, serving as Chief Product Officer for Nielsen Audience Measurement.
• Led global audience measurement product strategy, user experience design, client enablement, and business development.
• Held a variety of roles in product sales, research, and digital product development.
• Began her career as a consultant with McKinsey & Company.

3. Dynata’s Strategic Appointment:

• CEO Mike Petrullo emphasizes Thomas’ visionary leadership and alignment with Dynata’s commitment to quality.
• Her expertise in navigating the evolving media landscape will help accelerate growth across Dynata’s product portfolio.
• Dynata aims to fuel further innovation and growth in 2025 and beyond.

Deirdre Thomas' appointment as Chief Product Officer marks a key strategic move for Dynata, bringing invaluable experience and vision to drive continued product innovation and growth in the dynamic data and media landscape.