Crest Data just landed a distinction held by only 0.1% of AWS Partners. The company has earned the AWS Cloud Operations Competency in Monitoring and Observability, a certification that validates its deep technical expertise in helping enterprises optimize performance across AWS environments. The announcement arrives alongside the launch of Crest Data’s Migration Acceleration Service for Amazon CloudWatch, now available in the AWS Marketplace.

This combination—elite certification plus a dedicated migration engine—marks a serious push to reshape enterprise observability strategies. It also positions Crest Data as a preferred partner for organizations looking to ditch legacy monitoring tools and consolidate operations on Amazon CloudWatch.

A Rare Certification That Signals Serious Expertise

Only a fraction of AWS Partners meet the performance bar for Cloud Operations Competency. Crest Data joins that small tier with a focus on monitoring and observability, two areas that have become essential for cloud-native performance.

The certification highlights years of collaboration with AWS, backed by significant hands-on migration experience. CEO Malhar Shah says the competency is a milestone that strengthens the company’s long-running partnership with AWS. For enterprises, it signals a more reliable path to managing modern, distributed applications on AWS without adding operational burden.

Solving the Pain Points of Observability Migration

Observability platform migrations rarely go smoothly. They’re slow, expensive, and intricately tied to compliance, workflows, and existing engineering practices. Platforms overlap for months during transitions, doubling cost and complexity. Crest Data’s new service attempts to cut through this by automating most of the heavy lifting.

The company claims its migration engine automates up to 90% of dashboard and alert conversions, reducing project timelines by 60%. With over 100 migrations completed, Crest Data’s consulting teams handle the remaining nuance—tag structures, field mappings, SLO alignment, and architectural refactoring—without derailing operations. Combined, the automation and expertise make migrations at least 60% more cost-effective than traditional approaches.

Early customers appear to back the claims. AML Partners reports that Crest Data helped achieve full observability coverage across customer application stacks through Amazon CloudWatch, strengthening reliability and SLO performance.

Unlocking Advanced CloudWatch Capabilities

Organizations moving to Amazon CloudWatch through Crest Data’s service can tap into a broader suite of modern features, including:

• Advanced metrics and alarms

• Cross-account and multi-region observability

• AI-driven anomaly detection

• Enhanced database observability

These capabilities matter as enterprises scale distributed systems and build AI-ready operations. Legacy observability tools often struggle with high cardinality, multi-region complexity, and cloud-native signal volume. CloudWatch’s newer feature set, paired with Crest Data’s automation, helps close those gaps at a more palatable cost.

The Bigger Impact on Cloud Observability

The combination of AWS competency and a new migration engine positions Crest Data as a strategic player in the cloud observability market. As more organizations face budget pressure and tool sprawl, consolidating onto CloudWatch becomes increasingly attractive. Crest Data’s offering is timed for that shift, promising faster migrations with less disruption and a clearer path to unified cloud monitoring.

Enterprises betting on AWS as their primary platform now have a partner capable of delivering observability modernization without the usual pain, cost, or technical drag. And in a market where platform sprawl slows innovation, that advantage is not small.

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