CBTS has appointed Caroline Burger as its new Chief Marketing Officer, a move that signals the company’s intent to elevate marketing as a key driver of growth, innovation, and customer value. The hire also strengthens alignment across the CBTS-OnX brands as the company pushes forward with its transformation into a next-generation, AI-enabled global solutions provider.

Burger brings more than two decades of experience in technology and consulting. Before joining CBTS, she served as CMO at GlobalLogic, a Hitachi Group company known for its digital engineering capabilities. Her track record is rooted in building high-performing marketing teams, driving pipeline acceleration, strengthening brand equity, and developing marketing-sales partnerships that boost revenue impact.

Strengthening CBTS’s Growth Strategy

CBTS CEO Kristin Russell positioned Burger’s arrival as a crucial milestone in the company’s growth strategy. “Caroline’s appointment marks a pivotal step in our transformation into a next-generation, AI-enabled global solutions provider,” Russell said. She emphasized that Burger’s deep expertise in growth marketing and her collaborative approach to sales alignment will be central as CBTS expands its market presence and increases the value it delivers to clients.

The move follows the recent addition of Arrian Mehis as President of U.S. Sales. Together, the appointments demonstrate a coordinated push to unify sales and marketing leadership around a shared mission of customer success, operational scalability, and long-term revenue growth.

A Vision for Client-Centric Innovation

Burger’s appointment comes during a period of transformation across the technology services sector. Clients are demanding more tailored, AI-infused solutions, while competition continues to intensify. CBTS is aiming to differentiate itself through cohesive go-to-market strategies backed by strong leadership.

Burger expressed enthusiasm about joining at a defining moment. “Kristin and the leadership team have built a strong foundation, and I look forward to partnering to drive growth, deepen client relationships, and showcase the innovation that defines CBTS,” she said.

Her focus will center on elevating the company’s brand positioning, strengthening its customer engagement strategy, and amplifying CBTS’s capabilities in hybrid IT, cloud, cybersecurity, and advanced managed services.

Aligning Marketing and Sales for Scalable Impact

The broader message behind CBTS’s leadership additions is clear: revenue alignment matters more than ever. As AI and digital transformation reshape customer expectations, organizations must streamline how they market, sell, and deliver solutions. CBTS is responding by building a unified leadership structure designed to accelerate decision-making, improve collaboration, and bring sharper focus to customer outcomes.

With Burger leading global marketing and Mehis steering U.S. sales, CBTS is positioning itself to capture new market opportunities while reinforcing its reputation as a trusted, forward-thinking partner.

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