8x8, Inc. (NASDAQ: EGHT) is doubling down on France. The customer experience (CX) platform provider has launched a new data center in the country, designed to meet stringent local data residency and sovereignty rules while delivering secure, low-latency AI-powered communications.

The move underscores France as a strategic growth market for 8x8, enabling businesses and public sector organizations to adopt modern CX solutions while remaining fully compliant with GDPR and local hosting mandates.

Local Commitment Amid Growth

The announcement follows a year of expansion in France, including the appointment of Christian Laloy as country lead, closer ties with IT transformation partner SCC, and a partnership with the French trade body AFRC (Association Française de la Relation Client).

“While others choose to operate remotely, we’re investing locally,” Laloy said. “Some providers avoid France, which shows a lack of respect for local businesses, people, and culture. This new data center signals our commitment to secure, fully compliant technology and transparency.”

Serving Regulated Industries

The France facility is part of 8x8’s broader strategy to support regulated and security-conscious sectors. Hosting data locally ensures compliance, reduces latency, and guarantees enterprise-grade reliability—an increasingly critical differentiator in Europe’s compliance-heavy markets.

Regis Davesne, Director at SCC France, emphasized the significance: “By locating its data centers in France, 8x8 delivers high data sovereignty and confidence for customers seeking a reliable long-term partner.”

European Expansion on the Horizon

This is one of several planned European investments in 2025, reflecting 8x8’s focus on high-growth, high-compliance markets. As AI-powered communications reshape CX, localized infrastructure is emerging as a key competitive advantage.

Get in touch with our MarTech Experts.