Indian influencer Tariq Mushtaq Khatri has made history by setting a world record in digital marketing, achieving unprecedented engagement rates and cost efficiency. His 90-day Meta ad campaign generated record-breaking numbers, solidifying India’s role as a powerhouse in global digital advertising.

The milestone was unveiled on February 28, 2025, at a press conference at the Bombay Press Club, where industry experts and media professionals witnessed Khatri’s groundbreaking achievement in real-time.

Breaking the Digital Marketing Barrier

Khatri’s strategically executed 183 Meta ad campaign delivered:

• Total Views: 56.6 million
• Total Engagements: 25.7 million
• Total Reach: 26 million people
• Reach Growth: 245.3% increase
• Engagement Rate: 99% (industry-defying benchmark)

Beyond engagement, the campaign shattered records in cost efficiency:

• Cost per engagement: INR 16.24 (~$0.19 USD)
• Cost per million views: INR 7,370 (~$88 USD)
• Total Ad Spend: INR 417,420 (~$5,000 USD)

Live Demonstration Stuns Industry Experts

During the press conference, Khatri demonstrated his real-time campaign results using ChatGPT and Grok, leaving industry leaders astonished. His engagement rate was 90 times higher than global superstars, and the cost per view was so low that AI systems initially deemed the figures unrealistic.

Recognition and Industry Impact

1. Historic Milestone for Indian Digital Marketing

• Major Indian news outlets have recognized Khatri’s achievement as a game-changer for India's digital marketing sector.
• India’s government is expected to officially acknowledge his contribution as part of its digital economy strategy.

2. Setting a New Global Advertising Benchmark

• The achievement has been submitted to Guinness World Records for verification.
• If approved, it will be the first-ever world record in cost-efficient influencer marketing, creating a new standard in digital advertising.

3. India’s Rising Influence in Global Digital Advertising

Khatri’s campaign proves that high-ROI digital marketing is not about big budgets but strategic execution. His success is expected to:

• Attract global brands to India for cost-effective influencer marketing.
• Empower Indian digital marketers with new opportunities.
• Redefine global advertising strategies by prioritizing engagement-driven efficiency.

“Tariq Khatri’s campaign is a wake-up call for global brands. It proves that smart digital marketing is not about big budgets—it’s about strategic execution and audience understanding.”
– Ravi Malhotra, Chief Digital Strategist, Global AdTech Solutions

What’s Next? Expanding the Impact

Khatri is now focused on:

1. Partnering with Global Brands to provide cost-effective advertising solutions.
2. Mentoring Indian Influencers to dominate the digital space.
3. Strengthening India’s Role in international digital marketing.

A Call to Global Brands: The Future of Digital Marketing is in India

With higher engagement rates and lower advertising costs than Western markets, India is now a prime destination for global digital marketing investments.

“Tariq Khatri’s world record proves that data-driven marketing can rewrite the rules of digital engagement. The future of advertising belongs to those who innovate—and India is leading the charge!”
– Mayur M. Gunjal, Head of Communication

Tariq Khatri’s record-breaking achievement marks a turning point in digital marketing, proving that Indian influencers can deliver massive engagement at minimal cost. As brands seek more efficient digital advertising strategies, Khatri’s success sets the stage for India’s global leadership in high-ROI marketing.