Skai, the omnichannel platform powering modern commerce media, has introduced Celeste AI - a generative AI marketing agent poised to transform how brands and agencies navigate the increasingly complex media landscape. Industry leaders like Acosta Group, Advantage Solutions, Tinuiti, and WaterWipes are already exploring its potential through an exclusive closed beta.

The Challenge: Complexity in Commerce Media

The modern media environment is fragmented across:

• Dozens of channels and publishers

• Numerous ad formats

• Expanding sets of first-party and competitive data

Success today requires more than visibility. It demands unification, interpretation, and actionability — all at scale.

Celeste: Built for Marketers, Powered by GenAI

Celeste AI is not just another AI tool — it’s an intelligent marketing agent that:

• Aggregates signals from over 200+ publishers

• Combines advertiser first-party data, digital shelf intelligence, competitor insights, and performance metrics

• Generates tailored recommendations in real time

• Enables marketers to interact naturally with their data, asking strategic and tactical questions

“Celeste is the next step. An intelligent system that turns data into action,” said Yoav Izhar-Prato, CEO of Skai.

Why Celeste Matters

According to Bloomberg Intelligence, AI-driven ad spend is projected to grow 125% to $192 billion, while McKinsey predicts GenAI will improve marketing productivity by up to 15%.

With Celeste, marketers gain:

• Faster decision-making with real-time, personalized insights

• Optimized performance across retailers, channels, and products

• A dramatic reduction in manual dashboard sifting and analysis

“If you're not asking your vendors for their GenAI innovation roadmap, you're risking being left behind,” says Gil Sadeh, President of Skai.

A New Way to Work with Marketing Data

Celeste allows marketers to ask questions like:

• "What are my biggest growth opportunities across retail media?"

• "Where should I shift my budget to maximize ROI?"

• "How should I allocate a 50% budget increase across channels?"

The AI then delivers data-driven recommendations that are clear, contextual, and tailored to business goals.

“It’s like having a personal expert by your side,” says Guy Cohen, CPO of Skai.

“The insights Celeste delivers are nothing short of mind-blowing.”

Early Reactions from Industry Leaders

“Celeste is both terrifying (in the best way!) and thrilling,” said Stephanie Andrews, Media Director at Advantage Solutions.

“It gave me a glimpse into the future of work — and my mind was blown.”

The Road Ahead

As commerce media evolves, Skai’s Celeste AI positions itself as a pivotal innovation—reshaping how performance marketing is done across the omnichannel landscape.

With Celeste, Skai is not just keeping up with the future — it’s building it.