In a major step forward for home services businesses, Scorpion and ServiceTitan have launched the Capacity Marketing Engine, a new AI-driven solution designed to optimize digital advertising spend, improve scheduling efficiency, and maximize business profitability. Exclusively available to select Scorpion clients now, the product will be available for all clients with Scorpion's RevenueMAX and ServiceTitan's Marketing Pro with Ads Optimizer starting in May.

This innovative solution addresses a key challenge in the home services industry— optimizing marketing spend to match fluctuating demand while avoiding inefficiencies. Whether it’s HVAC companies, plumbers, or electricians, the new tool promises to significantly enhance both operational efficiency and marketing effectiveness.

Addressing Challenges in Home Services Marketing

Home services businesses face unique challenges. Fluctuating demand, seasonal slowdowns, and varying consumer needs often lead to inefficiencies in marketing and scheduling. Without a way to effectively manage advertising budgets and schedule fluctuations, businesses risk overspending on ads, missing revenue opportunities, and underutilizing staff, all while leaving customers dissatisfied.

Scorpion’s Capacity Marketing Engine combines the best of AI automation and real-time business data from ServiceTitan’s platform, solving these issues by adjusting ad spend based on real-time capacity information.

"By linking advertising spend with scheduling capacity, we can help home services businesses scale their marketing more efficiently, ensuring they remain fully booked while minimizing wasted spend," said Rustin Kretz, Founder and CEO of Scorpion.

How the Capacity Marketing Engine Works

The AI-powered Capacity Marketing Engine automates advertising adjustments based on business needs:

• When demand is low, the system automatically increases ad spend to boost lead generation and fill the schedule.

• When the schedule is full, the system scales back ad spend, avoiding the risk of overspending on marketing during peak times.

This dynamic adjustment ensures that advertising dollars are spent efficiently and aligned with business needs, making it easier for home services businesses to meet revenue targets while optimizing operational efficiency.

Benefits of Capacity Marketing Engine

1. Automated Advertising Spend Adjustment:
   The AI-powered tool automatically increases or reduces ad spend depending on current demand and business capacity, helping businesses focus on service delivery while optimizing marketing budgets.

2. Real-Time Visibility and Control:
   Scorpion’s Revenue App provides complete transparency into the automated ad spend adjustments. Clients can access a historical log that tracks changes and explains the triggers behind budget modifications.

3. Time and Cost Savings:
   With automated adjustments, businesses save time that would otherwise be spent on manual ad management, enabling owners to focus on what matters most: delivering exceptional services and ensuring customer satisfaction.

4. Enhanced Marketing Efficiency:
   By optimizing marketing spend, the Capacity Marketing Engine ensures businesses maximize their return on investment, driving consistent growth and helping businesses meet revenue goals without unnecessary ad spend.

A New Era of Smart Scheduling and Advertising

This launch strengthens the existing partnership between Scorpion and ServiceTitan, combining two powerful technologies. The Capacity Marketing Engine integrates advertising automation with field service data to create a seamless, smarter solution for home services businesses. It represents a major step forward in helping businesses make more data-driven, cost-effective marketing decisions that improve both service delivery and profitability.

“This is another milestone in our journey to help businesses grow more efficiently, stay fully booked, and maximize their revenue,” Kretz added.

The Capacity Marketing Engine from Scorpion and ServiceTitan marks a game-changing innovation for home services providers. By leveraging AI-powered advertising automation and real-time business data, this tool enables companies to optimize their marketing spend, align ad strategies with real-time demand, and significantly boost their revenue potential.

For home services businesses looking to maximize advertising ROI and streamline operations, the Capacity Marketing Engine offers an efficient, smart solution that will help them stay competitive and achieve sustainable growth.