In a significant move towards revolutionizing experiential marketing, Momentum Worldwide, a global leader in marketing solutions and a part of Interpublic Group (IPG), has appointed Jason Alan Snyder as its first-ever Global Chief AI Officer. This role is a transformative step for the agency, highlighting its commitment to integrating artificial intelligence (AI) into its operations to deliver more intelligent and innovative brand systems.

Snyder, who is also the agency’s Chief Technology Officer and Head of Global Production, will continue his work in those capacities while spearheading the agency’s AI-driven initiatives. This appointment underscores the growing importance of AI in advertising and branding, marking a pivotal moment in the evolution of Momentum Worldwide’s approach to marketing.

Jason Snyder’s Role and Vision for AI in Advertising

Bringing AI into Every Layer of Momentum's Operations

• Snyder's primary focus will be embedding AI into every facet of the agency’s operations—from creative concepts to execution.

• His work aims to make AI a trusted partner in delivering smart, culturally relevant brand experiences that align with the needs of modern marketers.

“This is not about hype—it’s about helping our clients navigate and lead through complexity,” said Snyder. “My goal is to turn AI into a business advantage for our clients by integrating it into every layer of what we do.”

A Vision Rooted in Responsibility and Innovation

• Snyder’s appointment is a reflection of Momentum’s ongoing evolution. The agency has long been at the forefront of integrating cutting-edge technologies, and this move solidifies AI as a core strategic pillar for the company.

• Under his leadership, Momentum will continue to leverage AI responsibly, focusing on innovation, ethical practices, and measurable outcomes for clients.

Momentum’s AI-Driven Legacy

Momentum Worldwide’s AI efforts are not new. The agency has a history of technology “firsts” in the marketing space, including:

• Real-time fan engagement platforms

• Spatial computing activations

• Immersive digital twins

• Generative content engines

These innovations have placed Momentum at the forefront of experiential marketing, enabling brands to engage customers in novel, impactful ways. Snyder’s leadership in AI is set to expand on this legacy, creating more scalable, intelligent, and immersive brand experiences that connect with audiences in increasingly sophisticated ways.

The Future of AI in Experiential Marketing

With AI playing an integral role in consumer engagement, data orchestration, and real-time production, Momentum Worldwide is paving the way for a future where AI doesn’t just support marketing strategies—it drives them. The agency’s vision is to merge creativity with technology, ensuring that brand experiences remain culturally relevant while pushing the boundaries of what’s possible through AI.

As a part of its long-term strategy, Momentum will continue to explore innovative AI applications that not only transform the way brands connect with consumers but also ensure these connections are built on responsible, ethical AI practices.

The appointment of Jason Alan Snyder as Global Chief AI Officer marks an exciting new chapter for Momentum Worldwide as it doubles down on its mission to deliver intelligent, AI-powered brand experiences. With Snyder’s leadership, the agency is positioned to further advance its legacy of technological innovation while guiding clients through the complexities of modern marketing.

Momentum’s continued focus on AI reflects its unwavering commitment to shaping the future of experiential marketing—where technology, creativity, and cultural relevance intersect to create smarter, more impactful campaigns.