LifeStreet, a leader in AI-driven media buying, has announced a strategic expansion into non-gaming verticals. Over the past year, LifeStreet has enhanced its Nero media buying platform, allowing top performance marketers to leverage in-app advertising for growth beyond the gaming industry.

Key Advancements in the Nero Platform

• Event-Specific AI Models: Improved machine learning algorithms predict ad success beyond app installs.
• Optimized Campaign Efficiency: Real-time reporting, ad spend optimization, and lead acquisition tracking.
• Seamless Programmatic Buying: Helping brands move beyond walled gardens for programmatic ad success.

Addressing the Non-Gaming Market Gap

• Traditional in-app buying platforms focused on gaming, leaving non-gaming marketers with limited options.
• LifeStreet's expansion offers high-performing ad solutions for industries like finance, insurance, and home services.
• With users spending over five hours daily on mobile, brands can now target audiences beyond Google and Facebook.

Proven Results in Lead Acquisition

• Generated tens of millions of leads over the past year.
• Delivered up to 6X higher conversion rates and a 230% reduction in cost-per-acquisition.
• Brands gain access to machine learning-driven ad placement for better ROI.

Industry Perspective

• Jenna Torres, Digital Media Manager at PCH Media:
  "LifeStreet’s AI-powered platform has helped us expand into new verticals, reaching audiences in a way that drives real impact."
• Levi Matkins, CEO of LifeStreet:
  "Our expansion supports performance marketers across various sectors, empowering them to scale in-app advertising efficiently."

With its AI-driven approach, advanced machine learning models, and programmatic expertise, LifeStreet is revolutionizing in-app advertising for brands outside the gaming sector. This expansion reaffirms its commitment to helping marketers scale and optimize their campaigns in an evolving digital landscape.