Iterable, the AI-powered communication platform, has announced the launch of Iterable Nova, a transformative new system that redefines how marketers interact with data, insights, and automation. Unveiled at the company’s flagship event, Activate Summit 2025, Nova introduces an AI agent-powered experience that replaces static dashboards and manual workflows with dynamic, goal-oriented orchestration.

Nova is more than just a new feature—it's a strategic leap that empowers marketers to shift from traditional campaign-centric models to adaptive, real-time engagement that aligns directly with customer behavior and business outcomes.

Nova: The AI Marketing Agent Built for Results

Unlike legacy platforms retrofitting AI onto existing infrastructure, Iterable Nova is purpose-built for the modern marketer. It translates complexity into clarity, goals into action, and insights into performance—all through a dialogue-driven interface that adapts in real time.

Benefits of Nova:

• Goal-Oriented Execution
  Marketers no longer need to configure dozens of steps. Instead, they define a goal—such as “increase repeat purchases by 15%”—and Nova automates everything from segmentation to campaign deployment.

• Real-Time Performance Monitoring
  Nova proactively monitors marketing program health, flags emerging issues, and recommends adjustments to ensure marketers stay aligned with objectives.

• Smart Scaling Across Channels
  Nova builds and optimizes customer journeys across email, SMS, in-app messaging, and WhatsApp—tailored by user and optimized by context.

• Autonomous Decisioning
  The AI agent doesn’t just suggest the next step—it automates the next-best action based on predictive models, experimentation, and performance feedback.

“Nova won’t be just an upgrade to our platform—it will be a reinvention of what marketing can be,” said Andrew Boni, CEO and co-founder of Iterable.

Purpose-Built AI for Intelligent Orchestration

What makes Nova different from typical AI features is that it operates within Iterable’s native AI infrastructure—built from the ground up to enable intelligent, explainable, real-time engagement.

Core Platform Advantages:

• Cloud-Native Architecture
  Supports fast, flexible operations at enterprise scale, with no legacy bottlenecks.

• Real-Time Data Model
  Enables instantaneous analysis and decision-making across the customer journey.

• Cross-Channel Orchestration
  Aligns actions and insights across multiple touchpoints, creating a unified experience.

• Customizable AI Logic
  Brands can align Nova’s recommendations to their own business voice, compliance needs, and performance priorities.

New Platform Enhancements at Activate Summit 2025

In addition to Nova, Iterable rolled out multiple feature upgrades designed to help marketers activate insights faster, reach more users, and ensure compliance.

Notable Enhancements:

• Unknown User Activation
  Enables identification and messaging of anonymous users—without requiring engineering support.

• Integrations Hub
  A centralized portal for plug-and-play integrations across ad platforms, analytics, reporting, and more.

• Catalog in Journeys & Segmentation
  Brings business-specific data into automated journeys for hyper-personalized campaigns.

• SMS Compliance Toolkit
  Helps brands maintain regulatory compliance while scaling SMS campaigns globally.

• WhatsApp Messaging
  Expands omnichannel reach by adding WhatsApp to the Iterable messaging suite.

• Journey Path Preview
  Allows marketers to visualize and adjust the customer flow before launching journeys.

• Segmentation Assist
  Uses AI to turn plain-English prompts into ready-to-use audience segments—eliminating the need for manual filters.

These additions reflect Iterable’s continued focus on empowering marketers to work smarter, reduce friction, and activate audiences with minimal technical dependency.

Iterable’s introduction of Nova marks a bold step into the future of marketing—one where AI doesn't just enhance marketing, it drives it. By enabling marketers to define goals and let Nova handle the orchestration, Iterable is moving beyond campaign tools to offer a true AI-powered co-strategist.

Combined with enhancements like Unknown User Activation and a stronger integration ecosystem, Iterable’s latest release is set to redefine how marketing teams build relationships, measure performance, and scale success in real time.

In an increasingly fragmented, fast-paced digital world, Nova is Iterable’s answer to marketing’s next great challenge: making every moment count.