Hotwire Global, a leading communications and marketing consultancy, has announced the launch of its global AI Lab, reinforcing its commitment to AI-driven insights and intelligence. This initiative aims to develop advanced AI tools to enhance marketing, media relations, and business strategy while accelerating AI adoption across the agency.

The AI Lab introduces Hotwire Spark, an AI-powered search discovery platform, and Hotwire Ignite, an agentic AI account intelligence tool. These solutions, now available, are designed to deliver smarter insights, streamline workflows, and optimize client impact.

Matt Oakley, previously Global Head of Data and Analytics, has expanded his role to Global SVP, Analytics and AI. Now based in San Francisco, he leads a specialized R&D team across multiple global markets, including the US, UK, Singapore, India, and Europe.

Hotwire Global’s AI Lab: Driving Innovation at Scale

1. AI-Powered Solutions for Smarter Marketing

Hotwire Global’s AI Lab builds on the agency’s extensive AI innovations over the past year.

Hotwire Spark: AI Search Discovery & Optimization

• Previously known as GAIO.tech, Hotwire Spark helps brands analyze how their products and messaging appear in AI chatbots such as ChatGPT, Copilot, and Gemini.

• Clients, including Pure Storage and Equinix, use this tool to track AI-generated search results and the sources shaping customer perceptions.

• Recent updates include:

  • AI agents that aggregate data across multiple sources.

  • Synthetic personas to understand audience-specific search results.

Hotwire Ignite: AI-Powered Account Intelligence

• Hotwire Ignite employs a Retrieval-Augmented Generation (RAG) framework to integrate external data (web, technographic, wallet data) with internal business signals.

• This enables:

  • Faster target account prioritization.

  • Enhanced account-based marketing (ABM) strategies.

  • Real-time program effectiveness tracking.

• Clients such as Red Hat and SAP Concur have been beta testing Hotwire Ignite with positive results.

AI and Data Analytics Leadership at Hotwire Global

2. Strengthening AI Capabilities with Expert Leadership

• Matt Oakley now leads AI and analytics initiatives globally, ensuring AI solutions are aligned with real-world client needs.

• The AI Lab is backed by a dedicated R&D team of data scientists, developers, and analysts across multiple regions.

• Hotwire’s AI strategy focuses on enhancing data-driven decision-making and accelerating AI adoption for clients.

Industry Impact & AI Thought Leadership

3. Thought Leadership and AI Research

Hotwire Global has solidified its position as an industry leader in AI-powered marketing and PR through:

• AI Beyond Efficiency Report Series – Created in collaboration with think tank House of Beautiful Business, these reports help businesses navigate the evolving AI landscape.

• Industry Recognition & Events – Hotwire has presented AI insights at major events, including:

  • World Economic Forum with Swisscom

  • Constellation Research’s Connected Enterprise

  • 6sense Breakthrough

  • PR Week AI Deciphered

  • PRovoke Summit North America

• Award Nominations – Hotwire Global has been shortlisted for PRovoke’s Data-Driven PR Agency of the Year (2025), further validating its impact in AI and analytics-driven PR strategies.

With the launch of its global AI Lab, Hotwire Global is setting new industry benchmarks in AI-driven marketing and communications. By developing cutting-edge AI solutions like Hotwire Spark and Ignite, and fostering AI thought leadership, the agency is helping clients stay ahead in an AI-powered digital world.