Direct Digital Holdings, Inc., a leading adtech and martech platform, has launched The Generative AI Roadmap—the third eBook in its AI education series. Created by the DDH AI Council, the guide serves as a strategic tool to help businesses evolve from isolated AI experiments to enterprise-wide AI integration.

With tools like ChatGPT and GitHub Copilot already woven into daily tasks, organizations often adopt AI without a structured plan. This roadmap provides clarity, strategy, and actionable steps for businesses at every stage of AI maturity.

Highlights from the Generative AI Roadmap

Why This Roadmap Matters

• Helps organizations transition from ad hoc AI usage to structured, strategic integration.

• Encourages responsible and high-impact adoption of generative AI technologies.

• Aims to reduce the gap between early adopters and hesitant organizations.

Framework for Enterprise AI Adoption

1. Crawl Stage

• Encourage grassroots experimentation.

• Set initial guidelines for data security and output accuracy.

• Begin risk mitigation efforts early.

2. Walk Stage

• Identify and implement high-impact AI use cases.

• Choose tools through formalized selection processes.

• Standardize implementation across teams.

3. Run Stage

• Scale AI use across departments.

• Establish ROI-focused goals and cross-functional collaboration.

• Begin implementing robust governance practices.

4. Fly Stage

• Fully embed AI into core operations.

• Build a scalable ecosystem with global capabilities.

• Encourage ongoing innovation and AI-driven transformation.

Leadership Insights

Anu Pillai, CTO at DDH:

“The roadmap helps leaders move from isolated AI trials to enterprise-wide AI that’s governed, measured, and scalable.”

Christy Nolan, VP of Delivery Solutions:

“It’s about bringing AI out of the shadows and giving leadership the confidence to innovate responsibly.”

With this third installment in its AI education series, Direct Digital Holdings moves beyond agency-specific insights to empower all types of organizations. Whether you’re just beginning to explore generative AI or scaling its use enterprise-wide, The Generative AI Roadmap offers the clarity and strategic direction needed to evolve confidently in the AI era.