Fullpath, a leading customer data platform (CDP) and marketing automation solution in the automotive industry, has announced a new integration with DealerBuilt’s Oplogic Variable Operations Platform. This partnership promises to revolutionize customer data management for dealerships, enhancing data connectivity, consolidation, and enabling more precise targeting for marketing campaigns.

• Consolidated Customer Records:

  • Integrate CRM data into Fullpath’s CDP for a unified, holistic view of each customer.
  • Enable dealerships to access comprehensive customer insights across marketing and sales channels.

• Enhanced Targeting Precision:

  • Leverage enriched data and synchronized customer records for highly targeted marketing campaigns.
  • Improve the ability to engage both existing and potential customers effectively.

• Increased Operational Efficiency:

  • Automate data synchronization and eliminate manual data entry, ensuring accuracy and saving time.
  • Streamline operations to improve the overall customer experience.

Quotes:

• Idan Mishal, COO of Fullpath: "Our integration with Oplogic strengthens our commitment to delivering seamless, data-driven solutions for dealerships, empowering them to connect with their customers more effectively."

• Jason Keith, Vice President of Variable Operations at DealerBuilt: "This partnership allows dealerships to unify their customer data across platforms, enabling them to create more personalized experiences and drive customer loyalty."

The Fullpath-DealerBuilt integration is a game-changer for dealerships aiming to optimize their marketing strategies and operational workflows. By unifying customer data across platforms, this collaboration enhances customer engagement, drives growth, and ensures a personalized experience that fosters brand loyalty.