marketing collaboration
Published on : Apr 28, 2025
Fixated, the next-generation digital entertainment platform transforming creator representation and monetization, has announced its acquisitions of CAMP Talent and Moondust Management. These strategic expansions solidify Fixated's position at the forefront of the evolving creator economy by bringing in top-tier talent management expertise and new leaders for its Brand Partnerships division.
1. Major Acquisitions in Talent Management
Fixated has acquired CAMP Talent, led by Cam Partridge, known for its strong roster of creators including Jason Nash, Heath Hussar, and Theo Wisseh.
Moondust Management, founded by Kamla Pande, adds a diverse set of influential creators in lifestyle, wellness, and travel, including Catarina Mello and Lindsay Stevens.
Both firms bring proven track records of building creators’ brands with integrity and cultural impact, perfectly aligning with Fixated’s mission.
2. Leadership Additions to the Brand Partnerships Division
Jeff Shaivitz and Tim Mulligan join Fixated as leaders of the Brand Partnerships division.
Shaivitz, with over 20 years of experience in digital media, will spearhead business development and brand partnerships.
Mulligan, renowned for his work with Cloud9, 100 Thieves, and XSET, will focus on scaling revenue and closing transformative deals across gaming and media.
3. Strengthening the Creator Infrastructure
Fixated continues to build an infrastructure that supports creators in scaling their platforms into successful businesses beyond social media.
The company is focused on providing creators with access to experts, resources, and partnerships to turn their passions into full-fledged commercial ventures.
4. Fixated’s Growing Impact in the Digital Entertainment Space
Since its launch in mid-2023, Fixated has quickly risen as a major player in creator representation, with a diverse roster including the Botez Sisters, Funny Mike, and more.
The company has already produced hit content on platforms like YouTube, Snapchat, and Roblox, as well as chart-topping games on Fortnite.
5. Future Vision and Commitment to Long-Term Growth
Fixated is focused on building something sustainable and impactful, not just following trends.
The acquisitions of CAMP Talent and Moondust Management enhance Fixated’s ability to create an ecosystem where creators have the opportunity to thrive across all corners of the digital economy.
With its latest acquisitions and leadership additions, Fixated is solidifying its reputation as a game-changing force in the digital entertainment and creator economy. By combining top talent, cutting-edge technology, and strategic brand partnerships, Fixated is creating a powerful platform for creators to thrive in a rapidly changing digital landscape.