New research from Contentive, a leading B2B media company connecting over 1 million senior finance executives globally, reveals a 51% engagement boost for branded sponsorships compared to non-branded approaches. This insight could reshape how agencies and brands strategize their media investments in 2025.

Research Findings

51% Higher Engagement – Branded sponsorships outperform traditional placements.
Precision Targeting – Heat maps confirm senior finance leaders engage more with sponsored content.
Pipeline Impact – Brand sponsorships directly influence lead generation and ROI.

Expert Insights

"Media investment in 2025 demands more than just visibility – it requires proven pathways to engaged, senior-level decision-makers," said Lee Arthur, Chairman of Contentive and former Wall Street Journal executive.

Optimizing B2B Media Strategies

Brands and agencies can leverage Contentive’s high-performing engagement channels:

Native Content – Aligns brand messaging with editorial content.
Newsletter Sponsorships – Reaches finance professionals directly in their inbox.
Solus Mailshots – Targeted email campaigns for maximum impact.
Live Broadcasting – Engages executives through interactive digital events.

What This Means for Media Buyers

Data-Driven Media Planning – Leverage engagement insights for smarter ad placements.
Better ROI on Sponsorships – Maximize returns with validated content strategies.
Stronger Audience Connections – Build trust with decision-makers through strategic placements.

Take the Next Step

Contact Contentive – Explore tailored media solutions for your brand.
Download the Research Report – Gain deeper insights into B2B engagement trends.
Subscribe for Industry Updates – Stay ahead with the latest finance marketing insights.