artificial intelligence marketing
Published on : Mar 28, 2025
Axle AI, a leader in AI-driven media asset management (MAM), has partnered with Archiware, a pioneer in data management and archiving, to launch an optimized media workflow solution for the latest Apple M4 Mac Mini and Mac Studio. This seamless integration enhances AI-powered media search, automated metadata tagging, and efficient archiving, unlocking new possibilities for creative professionals.
This powerful AI-media workflow will be showcased at NAB Conference in April, where media professionals can explore its impact on storage management, archiving, and AI automation.
Instant media search powered by AI metadata extraction.
Smart tagging for videos, images, and documents, enabling quick discovery.
Machine learning models for speech transcription, face recognition, and scene understanding.
Archive and retrieve media files directly from the Axle AI interface.
Store media on LTO tape, disk, or cloud using Archiware P5 Archive.
Automate media movement between disk, tape, and cloud with Archiware P5 Data Mover.
Enhanced processing speeds for AI-based inferencing and metadata tagging.
Faster media indexing and search through advanced Apple M4 GPU acceleration.
Energy-efficient workflows, improving overall storage and archive performance.
Reduce cloud storage costs by leveraging Archiware P5’s scalable archiving solutions.
Secure long-term media preservation with automated backup and retrieval.
Monetize archived media by making stored assets searchable and accessible.
"As AI-driven media workflows continue to evolve, efficiently searching and archiving vast media libraries is more crucial than ever. Our collaboration with Archiware provides a high-performance, AI-powered solution that helps creative teams organize, discover, and preserve their media effortlessly. By integrating Axle AI’s technology on the latest Apple hardware, we’re making intelligent media management and future-proof archiving more accessible and efficient than ever," said Sam Bogoch, CEO of Axle AI.
"Combining powerful and flexible asset management with our P5 Archive creates a complete solution that becomes the file memory of the company. Referencing, reuse, and monetization of existing assets becomes quick and easy," said Marc Batschkus, Director of Marketing & Business Development at Archiware.
Axle AI and Archiware’s AI-powered media workflow, optimized for Apple M4 Mac Mini and Mac Studio, redefines media asset management and archiving. This collaboration enables faster, smarter, and more cost-effective solutions for creative teams, ensuring they stay ahead in the evolving digital media landscape.