Axle AI & Archiware Unveil AI-Powered Media Management for Apple M4 | Martech Edge | Best News on Marketing and Technology
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Axle AI & Archiware Unveil AI-Powered Media Management for Apple M4

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Axle AI & Archiware Unveil AI-Powered Media Management for Apple M4

Axle AI & Archiware Unveil AI-Powered Media Management for Apple M4

EIN Presswire

Published on : Mar 28, 2025

Axle AI, a leader in AI-driven media asset management (MAM), has partnered with Archiware, a pioneer in data management and archiving, to launch an optimized media workflow solution for the latest Apple M4 Mac Mini and Mac Studio. This seamless integration enhances AI-powered media search, automated metadata tagging, and efficient archiving, unlocking new possibilities for creative professionals.

This powerful AI-media workflow will be showcased at NAB Conference in April, where media professionals can explore its impact on storage management, archiving, and AI automation.

Features of Axle AI & Archiware’s AI-Powered Workflow

1. AI-Driven Media Asset Management

  • Instant media search powered by AI metadata extraction.

  • Smart tagging for videos, images, and documents, enabling quick discovery.

  • Machine learning models for speech transcription, face recognition, and scene understanding.

2. Seamless Archiving & Restoration

  • Archive and retrieve media files directly from the Axle AI interface.

  • Store media on LTO tape, disk, or cloud using Archiware P5 Archive.

  • Automate media movement between disk, tape, and cloud with Archiware P5 Data Mover.

3. Optimized Performance with Apple M4 Silicon

  • Enhanced processing speeds for AI-based inferencing and metadata tagging.

  • Faster media indexing and search through advanced Apple M4 GPU acceleration.

  • Energy-efficient workflows, improving overall storage and archive performance.

4. Future-Proof Archiving & Storage Management

  • Reduce cloud storage costs by leveraging Archiware P5’s scalable archiving solutions.

  • Secure long-term media preservation with automated backup and retrieval.

  • Monetize archived media by making stored assets searchable and accessible.

The Power of AI & Reliable Archiving in Media Workflows

"As AI-driven media workflows continue to evolve, efficiently searching and archiving vast media libraries is more crucial than ever. Our collaboration with Archiware provides a high-performance, AI-powered solution that helps creative teams organize, discover, and preserve their media effortlessly. By integrating Axle AI’s technology on the latest Apple hardware, we’re making intelligent media management and future-proof archiving more accessible and efficient than ever," said Sam Bogoch, CEO of Axle AI.

"Combining powerful and flexible asset management with our P5 Archive creates a complete solution that becomes the file memory of the company. Referencing, reuse, and monetization of existing assets becomes quick and easy," said Marc Batschkus, Director of Marketing & Business Development at Archiware.

Axle AI and Archiware’s AI-powered media workflow, optimized for Apple M4 Mac Mini and Mac Studio, redefines media asset management and archiving. This collaboration enables faster, smarter, and more cost-effective solutions for creative teams, ensuring they stay ahead in the evolving digital media landscape.