AdPlayer.Pro, a global leader in online video advertising technologies, has rolled out new features in its video ad player solution and enhanced functionality in its video ad server platform. These upgrades aim to improve ad performance, user engagement, and video ad revenue for publishers.

Key New Features:

• Audio Customization in Video Ads: AdPlayer.Pro has introduced advanced audio control features that allow advertisers to adjust the audio settings of video ads based on viewers' preferences. This enables publishers to optimize ad viewability across different devices, whether users are watching with sound or in mute mode, based on their browser settings. This flexibility enhances the overall user experience while ensuring that video ads maintain their effectiveness.

• Boosting Ad Viewability Without Disrupting UX: By offering these audio configuration options, AdPlayer.Pro ensures that ads are perceived effectively without compromising the user experience on desktop and mobile platforms. This functionality helps maintain audience engagement with the website content while optimizing ad revenue outcomes.

• Expanded Header Bidding Capabilities: AdPlayer.Pro’s flagship video ad server now includes extended Prebid vendor integration, bolstering its header bidding functionality. This enhancement aligns with the company’s roadmap to provide stronger monetization options for publishers by giving them more control over ad inventory and revenue generation.

CEO's Insights:

Natalie Romankina, CEO of AdPlayer.Pro, highlighted that the latest upgrades are a significant step in addressing the limitations of video ad display in modern browsers. “Adding extra configuration levels will help publishers boost ad viewability without disrupting the user experience, thus increasing engagement and video ad revenue,” Romankina stated.

She also emphasized that the expansion of header bidding capabilities positions AdPlayer.Pro for continued success in 2025 and beyond. “These upgrades reflect our commitment to improving video ad tech and positioning our platform as a key player in the B2B video advertising industry,” she added.

With these strategic enhancements, AdPlayer.Pro strengthens its position as a leader in video ad technology. By offering advanced audio customization options and expanding its header bidding features, the company is set to provide publishers with more control over their ad performance and revenue generation, ensuring a more engaging and profitable advertising experience.